After a successful professional life, with the arrival of my children, I realized that I was no longer interested in the corporate world. I create books where you choose the names of the main characters, mixing adventures and educational content to engage kids to read more, to interest them in history and geography. Each book is printed on demand so that each child receives a carefully designed adventure with his or her name as the main character of the story increasing its engagement with the book. A percentage of the new profits goes to JAFCO.