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In Conversation: On Trade Is Not a Four-Letter Word: How Six Everyday Products Make the Case for Trade

In Conversation: On Trade Is Not a Four-Letter Word: How Six Everyday Products Make the Case for Trade

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In Trade Is Not a Four-Letter Word: How Six Everyday Products Make the Case for Trade, Fred P. Hochberg, who served as the chairman and president of the Export-Import Bank of the United States under President Barack Obama, argues that trade is easier to understand than we commonly think. To start, consider the banana. Speaking with Hochberg about the book is Carlyle Group founder David Rubenstein, host of The David Rubenstein Show: Peer-to-Peer Conversations on Bloomberg TV and PBS.

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David M. Rubenstein

David M. Rubenstein is a Co-Founder and Co-Executive Chairman of The Carlyle Group, one of the world’s largest and most successful private investment firms. He is the host of The David Rubenstein Show: Peer-to-Peer Conversations on Bloomberg TV and PBS, and Leadership Live with David Rubenstein by Bloomberg Media; and the author of The American Story: Conversations with Master Historians, and How to Lead: Wisdom from the World’s Greatest CEOs, Founders, and Game Changers. Mr. Rubenstein is Chairman of the Boards of Trustees of the John F. Kennedy Center for the Performing Arts and the Council on Foreign Relations; a Fellow of the Harvard Corporation; a Regent of the Smithsonian Institution; and a Director of the Lincoln Center for the Performing Arts and the American Academy of Arts and Sciences. 

Fred P. Hochberg

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Fred P. Hochberg served as the Chairman and President of the Export–Import Bank of the United States (EXIM) from 2009–2017, becoming the longest-serving Chairman in the institution’s history. Hochberg also served for five years as Dean of the Milano School of International Affairs, Management, and Urban Policy at the New School in New York City, and has been as a fellow at the Harvard Kennedy School of Government’s Institute of Politics and David Axelrod’s Institute of Politics at the University of Chicago. Previously he served as acting administrator of the Small Business Administration under President Clinton. Before entering public service, Hochberg spent almost two decades leading his family’s direct marketing business, Lillian Vernon, where he oversaw a 40-fold increase in revenue.

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